The Importance Of Color Psychology In Branding

Let’s put one thing on the table right now: just because a color is your #fav doesn’t mean it should be your brand color. #sorrynotsorry

People have been intentionally and unintentionally using color psychology since the beginning of civilizations, the most common examples are seen throughout history to visually separate people in positions of power from commoners.

Colors are associated with emotions and by having brand colors that evoke emotions aligned with your business you already putting in the part of the marketing work to reach your target audience.

Here’s a quick list of color psychology that should help when picking your brand colors:

Red:

• Powerful

• Seductive

• Energizing

• Dangerous

• Dominant

Orange:

• Courage

• Enthusiasm

• Creative

• Optimistic

• Independent

Yellow:

• Logic

• Happiness

• Hope

• Stimulating

• Practical

Green:

• Calm

• Relaxing

• Prosperity

• Stability

• Endurance

Blue

• Loyalty

• Dependable

• Social

• Safety

• Responsibility

Violet

• Spirituality

• Powerful

• Magical

• Youth

• Vitality

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