The Importance Of Color Psychology In Branding
Let’s put one thing on the table right now: just because a color is your #fav doesn’t mean it should be your brand color. #sorrynotsorry
People have been intentionally and unintentionally using color psychology since the beginning of civilizations, the most common examples are seen throughout history to visually separate people in positions of power from commoners.
Colors are associated with emotions and by having brand colors that evoke emotions aligned with your business you already putting in the part of the marketing work to reach your target audience.
Here’s a quick list of color psychology that should help when picking your brand colors:
Red:
Powerful
Seductive
Energizing
Dangerous
Dominant
Orange:
Courage
Enthusiasm
Creative
Optimistic
Independent
Yellow:
Logic
Happiness
Hope
Stimulating
Practical
Green:
Calm
Relaxing
Prosperity
Stability
Endurance
Blue
Loyalty
Dependable
Social
Safety
Responsibility
Violet
Spirituality
Powerful
Magical
Youth
Vitality
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