The primary consensus from published research is that people, especially those who are active on social media, are developing shorter attention spans.
Question: What does that mean for marketing?
Answer: A decrease in long-form content, especially if your target demographics are millennials or younger.
With its current algorithm update, the BEST way to produce short-form content on Instagram is through Instagram Reels.
When people were first figuring out this "hack" many just repurposed their TikTok views (with the TikTok watermark) to Instagram, but with further research, it has been concluded that it's best to either create your reels within Instagram or use apps to remove the TikTok watermark!
How are you going to use reels to level up your Instagram?
Do you need help with your day-to-day operations? Getting your business off the ground? Scheduling campaigns, copyrighting, inbox management, social media content/management, etc.? Book a free consultation with Kay today! Talk to you soon!